Last week, history was made when Obama and Castro
shook hands at an international summit in Panama. Following almost 60 years of
diplomatic estrangement after the Cuban revolution and missile crisis of the
Cold War, the US is reopening diplomatic, economic and migration relations with
Cuba. This historic occasion will have huge repercussions for the citizens of
Cuba given its geopolitical location in ‘America’s backyard.’ In a colonial
hangover from the 20th Century, the Carribean Islands are prime
tourist destinations for many American tourists. One of Cuba’s main exports is
tourism and if US citizens are allowed to travel there again it will
undoubtedly become its most profitable export. Travel and tourism are
explicitly gendered topics, as outlined in Cynthia Enloe’s (2014) chapter: Lady Travellers, Beauty Queens,
Stewardesses, and Chamber Maids: The International Gendered Politics of
Tourism. They are also truly international topics in an era of
globalisation. To begin with, women travelling unaccompanied still inspires
tension in some countries in the world, particularly with children. However,
most specifically for Cuba, the industry of tourism is highly gendered and a
place where private sphere gender roles are played out in the public sphere.
For example, whilst waiters and valet drivers will be expected to be men,
chambermaids are overwhelming female. In fact, the tourist industry itself is
overwhelmingly dominated by women as many of the jobs are ‘women’s work’ but
also relatively part-time and flexible. This is a result of the expectation
that women will perform domestic tasks in the home and therefore also in the
workplace. Whilst a cataclysmic invasion of American tourist companies and
American tourists alike may advantage Cuban women as a result of an increase of
‘suitable’ employment there is always a large risk of both exploitation of
women’s labour and perpetuation of domestic gender roles. Whilst tourism is
often seen to be a prosperous development model, as with all development
involving foreign direct investment, it comes with large risks of exploitation,
repatriation of profits and mistreatment of workers. Women are always more at
risk of these situations.
Similarly, there is absolutely a racially sexualised
undertone to the tourist industry. Implicitly in roles such as airline
stewardesses and explicitly through sex tourism. Women are in certain positions
of tourist service are expected to look a certain way and their appearance’s
are commodified and sexualised. This is overtly sexist and the employment of
almost purely ‘beautiful’ women and ‘camp’ men by airlines for steward
positions is obscene. Furthermore, there are deeply racist and mysognistic
ideas attached to sex tourism. Should Cuba be open to American tourism it seems
inevitable that we shall also see a rise in the sex industry for tourists in
Cuba. Whilst I will not comment on whether or not sex work is good or bad for
feminism, I will say that it is unregulated and often dangerous. Particularly,
when some western men have preconceived ideals of what they can ‘do to’ foreign
women compared to what they can ‘do with’ their wives. This is the virgin/whore
dichotomy on an international level and is deeply racist in that it assumes
foreign women to be more submissive and sexually adventurous/promiscuous under
the male gaze. Whilst many other trade industries will likely be affected by
reopening Cuban-US relations, tourism looks likely to be increased more than
most. It is also more gendered than most industries. The Cuban government ought
to be aware of this and protect women from exploitation and dangerous sex work
conditions.
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